Opera company creates dedicated YouTube channel to encourage artists to share new work

by Giverny Masso

Central photo: Blue Electric at RADA Studios, part of the Tete a Tete opera festival. Photo: Claire Shovelton

Opera company Tete a Tete has announced plans to encourage experimentation in the genre and give a wider reach to new works with the launch of a dedicated YouTube channel.

On the channel, called MyNewOpera, artists and fans will be able to watch and upload new operas, curate and share their own playlists and view other artists’ playlists.

The initiative is the brainchild of UK-based opera production company Tete a Tete, however it is hoped the channel will encourage international collaboration.

Anyone from across the world is encouraged to share their opera, and producers wanting to link up with artists will be able to request to do so through Tete a Tete.

To share a new opera, artists should upload the video to their own YouTube account, tag it with MyNewOpera, and Tweet or message the channel to have it added to the playlist.

Bill Bankes-Jones, artistic director of Tete a Tete, says he believes the channel is the first platform to be specifically focused on sharing new operas.

“It’s incredibly exciting to be at the beginning of something with so much potential, I can’t wait to see the take up,” he said.

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